That first impression could be wrong. A study done at UCLA has shown that up to 93 percent of effective communication is determined non-verbally. An additional study determined that the impact of a performance was determined on the following basis: 7 percent by the words used 38 percent by the voice quality 55 percent by non- verbal communication In my practice I have consistently told my clients that they have only 90 seconds to make an impression. The rest of the time the other party is confirming in their minds what they have already decided about you. Think about this for a moment. We are being told that people make up their minds about you not so much on what →




