You’ve seen the symptoms: A continuing decline in income. A dwindling customer base. Unconventional approaches being taken by opposition firms. A reluctance by those in control to admit there is a problem. Poor communication. A progressive departure of key people. Uncertainty, resulting in the organization freezing up. Why is there an insufficient or poor response by business leaders to the seemingly obvious? I believe it’s a combination of factors: People become complacent. They learn to do a certain job, they become more proficient at it, and by putting their heads down and focusing on the job at hand, they become unaware of what’s happening around them. They have reached a comfort zone in terms of their daily operations, and they →




