
What happens when people interact in a business situation? If we accept that humans have one to three basic needs, and these three needs are: the need for achievement, the need for affiliation and the need for power, and that we all have these needs in varying degrees, we can start to understand why people do what they do. Obviously there are a multitude of other factors that influence behavior but I see these particular needs as being significant in how we behave, and I will share some of my observations in management situations relevant to these needs. A brief description of each need would be: The need to Achieve: This is the need to do something better, quicker, faster, →